Saturday, October 2, 2010

Challenging Google Resume Search Assumptions

This post is second in a series focused on using Google to search for resumes on the Internet. I left some unasnwered questions in the First Post such as why:

• I didn’t talk about searching for CV’s

• I didn’t suggest using the tilde ~ operator in conjuntion with the word “resume”

• I didn’t use -~job when trying to eliminate false positive results

• I didn’t talk about targeting filetypes

• I didn’t talk about just searching for the word “resume” without using it in conjunction with inurl: or intitle:

Whether or not you had those questions burning in your mind, I will address them all in this post.

Challenging Google Resume Search Assumptions

I read my fair share of recruiting blogs and online discussions between recruiters and sourcers. As such, I encounter quite a bit of advice regarding tips and tricks to use when searching for resumes on the Internet using Google. Some of the suggestions I see make sense at first, but being the inquisitive guy that I am, I don’t just take the suggestions and run with them, assuming they accomplish what they seem to accomplish. I take the time to test search tips, tricks, and suggestions to make sure they add value to my search efforts and that they do EXACTLY what they claim to do.

Today, you get to benefit from some of these tests, as I am going to challenge some of the suggestions I’ve come across over the years when it comes to searching for resumes on the Internet using Google. Let’s get going, shall we?

Using ~Job To Eliminate The Words Job And Jobs From Results

Google has a special operator that allows you to search for synonyms, as well as alternate endings for any word that is preceded by the tilde ~ symbol. For example, let’s see what kinds of results are returned by this simple search: ~car

You can see that Google returned results including the word “car,” but also highlighting words such as “BMW,” and ”cars” - words Google’s search engine thinks are synonymous with the word “car.” The fact that Google thinks the word “car” is synonymous with BMW is powerful and free advertizing for BMW – but that’s for another post.

I’ve seen some sourcers and recruiters suggest coupling the tilde ~ symbol with the word “job” in an attempt to eliminate results with the words “job” and “jobs,” instead of using both -job and -jobs, as I recommend.

HOWEVER - I have found that using -~job does NOT in fact eliminate all results that mention word variants, or words with alternate endings, such as “jobs.”

For example – run this on Google: (intitle:resume OR inurl:resume) -~job

On page 2 of the results, you can find this:


Yep – I see the word “jobs” in there, don’t you? —> “I’ve had too many jobs.”

Let’s see what happens if we actually try to use -~job and also search specifically for the word “jobs” in the same search:

(intitle:resume OR inurl:resume) -~job “jobs”

Click here for the results. 475,000 results at the time of the search.


If Google actually interpreted -~job as both -job and -jobs, we shouldn’t get ANY results, let alone nearly half a million, because the search is written to actually look for a word we are trying to eliminate. You will essentially get the same results if you run the search this way: (intitle:resume OR inurl:resume) -~job +jobs

But wait, the Google search weirdness continues! Let’s see what happens when we use -~job and also try and make Google search for “job” at the same time:

(intitle:resume OR inurl:resume) -~job “job”

Click here for the results. You get 5 results that become 10 if you click “repeat the search with the omitted results included.”



I hope you can appreciate how strange those results actually are. Confused by the results? Me too!

It actually takes using Google’s “exactly as is” search symbol, the plus + sign to finally see that at least using -~job will in fact eliminate the word “job” from search results.

What this testing demonstrates is that trying to eliminate the 2 words “job” and “jobs” from being returned in search results by using -~jobs DOES NOT WORK. It appears that the tilde operator on Google does not in fact also search for and return (or eliminate) words with alternate endings, such as plural words. For the word “car,” yes, but not when it comes to the word job.

As such, it’s safer to simply write out -job -jobs.

Using ~Resume To Search for Resumes and CV’s

I’ve heard some people suggest coupling the tilde with the word resume, in order to find results that have words synonymous with the word “resume,” such as CV or Curriculum Vitae in their url or the title of web results.

For example:

Java (intitle:~resume OR inurl:~resume) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

Let’s test this theory.

Search #1 No Tilde

Java (intitle:resume OR inurl:resume) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

Click here for the results. 294 results at the time of the search.



Search #2 WITH Tilde

Java (intitle:~resume OR inurl:~resume) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

Click here for the results. 2760 at the time of the search.



Wow! 2760 results when we used the tilde vs 294 without the tilde – seems like a no-brainer to always throw in the tilde when searching for resumes, right?

Not so fast…let’s take a look at the search results past result #300 when using the tilde and see what we find:

Click here to see the page.



Some pretty uigly results, right? Yuck!

So where are the 2400 extra resumes we were expecting to get? Keep searching past the 300 mark and you will see tons of junk results. That’s why I can’t in good conscience recommend using the tidle ~ in conjunction with the word “resume” when searching for resumes.

Where are the CV’s Anyway?

If you’re wondering where the CV’s were in the results, you can simply target them with a search string like this:

Java (intitle:cv OR inurl:cv OR intitle:”curriculum vitae” OR inurl:”curriculum vitae”) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

Click here for the results. 82 results at the time of the search.



More on Searching for CV’s

You could of course search for both “resume” and CV in the titles and urls in web pages and documents, like this:

(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:”curriculum vitae” OR inurl:”curriculum vitae”)

But when I have searched for CV’s, I have noticed that many people who save their resumes online who use the term CV are in school, are educators at a university, or are international (non-US) folks, whom you may or may not be able to engage depeding on your location and need.

Did you notice that 4 out of the 5 results from the last screenshot have .edu in the url? That means they are from university sites, and I have found many of these .edu CV’s to be of people with no paid work experience – which depending on your hiring needs, you may not be able to hire.

Auto-Stemming: Trying to Use -Job to Eliminate “Jobs” From Results

When it comes to your search terms, Google claims that they will look for some word variants automatically, such as words with alternate endings or pluralization. However, it does not appear to work on the word “job.” For example, if you are trying to eliminate false positive results of the word “jobs” when searching for resumes, using -job does not eliminate results with the word “jobs,” although if Google were in fact truly auto-stemming the word job, we could assume it should.

For example, let’s try this: (intitle:resume OR inurl:resume) -job

Here is a result from page 2:

That result does in fact mention the word “jobs.”

So once again I have to recommend simply spelling out -job -jobs when trying to eliminate job-related false positive results, because Google does not auto-stem -job to also include -jobs.

Not Searching for the Word “Resume” in Titles and URLs

I’ve heard some sourcers and recruiters say that it is unecessary to search for the word “resume” specifically in titles and URLs, through the use of (inurl:resume OR intitle:resume). This is because simply searching for the word “resume” should return results with the word “resume” in the body of the website/page as well as in the url and title.

This is accurate, for example - let’s see what happens if we run this search:

Java “resume” -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

Click here for the results. About 1400 at the time of the search.



You can see that the word “resume” is in fact highlighted in the blue title and green url lines, as well as in the “body” of the search results.

If you remember, the search I used previously that did specifically target (inurl:resume OR intitle:resume) only returned 294 results. When I searched for “resume” without specifying that the word had to be in either the url or title, I got 1390 results. That’s a big difference!

However, let’s not get too excited about the “extra” 1100 results we get from just searching for the word “resume” and not limiting the search to only results mentioning “resume” in the url and/or title. Let’s take a look at the results past #300 to see what we’re really getting:

Click here for the results.



Umm…those aren’t resumes – those are false positives!

Quality vs Quantity

Don’t ever be impressed by large quantities of results until you check in the “deep” end and make sure that they are just as high quality as the first few pages.

This test has shown that simply searching for the word “resume” anywhere and not forcing Google to specifically target results that mention the word “resume” in the title and/or url of results does not in fact yield more high quality results. What it does is get you more junk in most cases.

So I recommend always beginning your resume searches using the (intitle:resume OR inurl:resume) syntax like this, specifically targeting urls and titles that contain the word “resume”:

Java (intitle:resume OR inurl:resume) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

Here is a snippet from the the LAST page of the results:



Yep – resumes all the way to the last page.

Searching for Filetypes

The last assumption I will challenge is that it’s always a good idea to search for specific file types when searching for resumes on the Internet. Google does support searching for results of specific filetypes – here is an example of a search targeting PDF files:

Java (intitle:resume OR inurl:resume) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas) filetype:pdf



All of the results are PDF files.

While searching for specific filetypes can be handy, there are many filetypes available to people when saving their resume online. Back in 2007, I read Jim Stroud’s Resume Sourcing Survey and it was an eye-opener – there are so many different filetypes people use when creating and saving resumes online. While you may think you are uncovering a lot of resumes when searching for doc, html, php and pdf fileytpes, you’re probably not searching for ASP, XML, PID, PHTML, MHT, DOT, CGI, XSL, WPD, and SDW filetypes.

I am not exactly sure why some people suggest searching for specific filetypes when searching for resumes. If I had to guess, I would say it has something to do with trying to get rid of false positive non-resume results. Perhaps the thought process is that job postings and such are not typically DOC or PDF files?

In any event, searching for specific filetypes is unnecessary, because when you use a search string that doesn’t specify filestypes such as this one:

Java (intitle:~resume OR inurl:~resume) -job -jobs -sample -samples -”resume service” 75001..76155 (TX OR Texas)

…you’ll get every resume result available, REGARDLESS OF FILETYPE. You can see from the results below that it returns ALL results, regardless of filetype. In the screenshot, you can see we snagged 4 different filetypes from the first 4 results: HTM, PDF, DOC, and HTML.



That’s why I don’t recommend targeting specific filetypes – because if you do, unless you actually search for every possible filetype available, you will be missing results.

Conclusion

I hope you enjoyed me walking you through testing some of the more common Google resume search suggestions I’ve come across over the years. It can be both easy and dangerous to follow search advice from anyone, regardless of their experience or reputation, and take their suggestions and immediately begin putting them to use. I strongly recommend that you take the time to thoroughly test any sourcing/recruiting advice you read or hear about before making the assumption that it works as intended and that can help you achieve your goals.

As I’ve shown you today – some suggestions such as searching for specific filetypes can actually prevent you from finding all of the resumes available online, and others such as searching for ~resume can yield more junk than viable results.


Thank you for visiting my blog.


Regarding Google Search and Google Operators if you have any query you can reach me at
kandulasantosh@gmail.com


Thanks
Kandula Santosh Kumar

13 comments:

  1. Excellent Article! Real insight seen in the description and also hands on expertise. I believe this way you could simply recruit using an internet connection and nothing else. This is very impressive. Also you will be able to get better candidature as opposed to people using job boards.

    Thanks Santosh! This really was a value addition to my efforts!

    ReplyDelete
  2. Hi,

    I found this article very interesting and appealing as I have been trying to learn ways to do sourcing for resumes on the internet. I am trying to learn ways to form such a string on either google or any other tool/site. I am new to this and can hardly understand all the requirements.Could you be kind enough to post an article for the same? I have already subscribed on this site.

    Best,
    Paul.

    ReplyDelete
  3. Hi,

    Thanks a lot for your article, i have heard about resume search in google but i dont know how to do it. After reading your article i have got an idea to do it.. i will try

    please post me the articles related to this search and job search in US.

    i do appriciate your help…

    thanks
    Shan

    ReplyDelete
  4. Santosh,

    Its very nice of you to actually take time and put down all the sourcing details.

    Keep up the good work / sharing.

    Sudhir
    pyramidsolutionshr@gmail.com

    ReplyDelete
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  6. Great, interesting and a briefly written post. Thankz for the information shared.

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  7. Thank you all... Your Feedback give's me positive energy. Please post your feedback regularly..

    Thanks
    Kandula Santosh Kumar
    kandulasantosh@gmail.com

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